Can Ambassadors spread themselves too thin?

How many organizations can, should, an ambassador represent, is a question I’ve been asked lately. It’s a hard one to answer; is there a maximum or even a minimum?

When you hear of some who is the ambassador for several organizations, the immediate thought could be “impressive, this person really cares” – other thoughts could be “what, a charity whore”.

I guess it all depends on what physical work the ambassador is doing as to how effective they can be when they represent numerous organizations, there’s also the issue of confusion by supporters.

Imagine this an example– Mrs Brown, a well known identity in the community, is the ambassador of five organizations. She appears in the media speaking of the work being done, she’s seen at fundraising events and is well know for tapping into her networks for assistance for the causes she ‘represents’.

Sounds good? Yes and no. The general public are already challenged with who they should support, there’s so many organizations in need of help. When they see Mrs Brown in the news talking about XYZ charity one day, then a few weeks later talking about another organization – do they, remember who she represents, or do people only recognise Mrs Brown?

Some have suggested that the “brand” they see is Mrs Brown, not the organization/s.

Maybe that’s true, maybe Mrs Brown is all people can recall, hopefully not – but, with the many organizations angling for attention, it is quite likely the name of the organization will be lost by those seeing stories.

Who’s to say how many organizations a person can effectively represent, but surely there has to be a saturation point – it’s anyone’s guess as to what that is though.

Do you know how many organizations your ambassador/s represent?

Would your organization select an ambassador who represented multiple organizations?

They’re not invisible, so why treat them as though they are




There’s a growing number of homeless people all around us, it doesn’t matter what country, or city we are in; homelessness is everywhere.


Why then do people treat as though they’re invisible? Homelessness affects people from almost every walk of life; the recent economic crisis has seen families who were prospering end up losing their homes and resorting to living on welfare, on the street or in shelters.


Here’s an exercise we should all undertake; next time you walk down the street acknowledge someone who is living on the street; a simple smile will do, if you have the time, stop and say hello. For some a simple hello will make their day, almost as much as that spare change you have in your pocket will help them with a meal.


Not only will the person you acknowledge feel better, but it’s likely to have a positive impact on you as well.


The other side of this is to take a look at the reaction you get from others when they see you talking to someone less fortunate. It’s surprising how many people look down their noses when they see you engaging in conversation.


How do I know this? I’ve met several homeless people over the years, mostly they’ve been a good bunch of people, some have been a little abrasive, but perhaps this is because they’re not used to us ‘seeing them’.


When you get someone who wants, or maybe needs to talk; you could be surprised by the level and intellect of the conversation, there’s some gems of stories out there just waiting for someone to hear them.


There’s Missions and Shelters throughout the world where people can gain shelter, a cuppa and a bed for the night; but how many of these people being ‘helped’ in this way are also in need of a friendly smile, a wave, a quick hello, or a quick chat? I’d say many are.


Say hi, it’s warming to those you say it too.


If you can, head to your local Mission or Shelter and offer a hand, if you don’t have the time; how about making a regular financial pledge.


Please remember, no one is invisible; it’s the people like you and I who are blind to others around us.


Can we do it here – “Homeless write to put life in context”

 I was homeless; ‘the look’ judged me worthless



© Taylor Wilkins |