Lost in a Tweet

Sometimes we can be seen to not be clear in what we are meaning when we tweet something, and others may take it the wrong way – some clarity is often needed to ensure people seeing our tweets understand what we are saying.

If we have something that could be taken out of context using 140 characters we should perhaps look at writing a blog post about it to avoid misunderstandings.

For organizations being misunderstood can be detrimental to their standing, to how people perceive them and of course to the credibility of the work they do in the community.

Can misunderstandings be avoided? Yes, and with thought put into messages organizations will avoid them. But, often the misunderstandings come about as a result of a hastily prepared tweet – tweets sent on the fly. Something comes to mind, an idea, a thought, and without thinking too much a tweet is sent, only for people reading it to take the wrong meaning; but don’t despair – some of your followers will help you when things like this happen, but in the first instance you do have to be mindful that what you are sharing is clear, that it can’t be taken anyway other than the way you mean it.

If it is taken wrong, taken out of context – then as soon as possible you have to put it right, you have to clarify what you meant.

Next time you feel the need to send that hasty tweet, stop, think and reword it if needed – don’t assume others will read it they way you read it yourself.

Don’t let errors, the chance that things may go wrong put you off – there’s far more to be gained that lost using Twitter (or any other social site).

There can be an upside to an ‘error’, it can open dialogue with people you may not have engaged with before – giving you the chance to further talk about the work your organization undertakes.

Feeling out of the Loop?

You’re following a discussion on Twitter, then all of a sudden it stops, you’re left hanging, you want to know more, you want to join it – but it seems the discussion just stopped – you feel you’ve been left out of the loop.

What happened to the discussion?

Is it really an issue?

Firstly, what happened – it’s quite possible the discussion went ‘private’ the couple of people having the discussion thought rather than fill everyone’s timeline that they’d continue it with DM (direct messages), not a biggie really.

Was it really an issue that the conversation went private? In short – no. If you hadn’t joined in the conversation it’s how sad too bad really, but that needn’t be the end of it, you may feel you were left out of the loop, but unless you had joined in, how would the others have know you had an interest and had something to share about it.

It’s not too late to say something about the conversation, perhaps you could @reply the people and refer to their discussion, or you could blog about it and ‘reignite’ the discussion.

Being sour faced about a conversation going private is only your problem. You have the ability to keep a conversation going, but on the other hand if there was only a couple of people talking about it, perhaps they felt it was something no one else was interested in, so they took the ‘polite’ path by taking it out of the public timeline.

If you want to engage and join in conversations only you can do this, you need to be proactive in finding the conversations that interest you, and you need to be the one who joins in, others won’t know that you have an interest unless you wave your arms and say something.

Get in the loop – join in the conversations that interest you, and remember they don’t have to be about you, your organisation – they can be about anything you have an interest in.

Protected Tweets

Twitter

Are you open to your tweets being seen by everyone – if no why not?

It’s interesting to see community groups, charities and others working to help people in the community have protected tweets, why would these organisations want to narrow who sees their messages?

Using social media is a great way to reach the masses, but when you protect tweets you’re limiting yourself, and only allowing what you have to share being seen by your “inner circle”. 

Protecting your tweets means:

(Source: Twitter Help Center) 

  • People will have to request to follow you and each follow request will need approval
  • Your Tweets will only be visible to users you’ve approved, meaning that other users will not be able to retweet your Tweets
  • Protected Tweets will not appear in Twitter search
  • @replies you send to people who aren’t following you will not be seen by those users (because you have not given them permission to see your Tweets)
  • You cannot share permanent links to your Tweets with anyone other than your approved followers 

Open up your communication channel, and save yourself some time too, unprotect your tweets, let your followers share what you have to say, grow your exposure and give yourself a wider audience. 

Nonprofits struggle, as it is – will you keep your tweets protected or will you unprotect?

Twitter users are different

Attractive_mature_woman

It doesn’t matter whether you’re a charity or a business – you’re a brand, and twitter users are different when it comes to brand engagement. 

Sherilynn Macale of The Next Web says in – Twitter users are more likely to impact your brand than any other social network“Now, more than ever, is the time for brands and companies to begin understanding how the chaotic and real-time world of Twitter can massively influence the ways in which consumers perceive them.” 

For charities this is important to know and understand, when you have twitter users who are “… 3x more likely to amplify the influence of that brand than, say, a Facebook user would” as Sherilynn cites in her post, you’re in need of knowing just how powerful a platform like twitter can be for your message to be heard and amplified.” 

So who are twitter users? To quote from Sherilynn Macale’s article, “Who are Twitter users and why are they so important to your brand? 

Of the users who are active on Twitter daily:

  • 72% publish blog posts at least once a month
  • 70% comment on others’ blog posts
  • 61% write at least one product review a month
  • 61% comment on news sites
  • 56% write articles for third-party sites
  • 53% post videos online
  • 50% make contributions to wiki sites
  • 48% share deals found through coupon forums

In essence: What happens on Twitter doesn’t stay on Twitter.” 

It’s important to understand that people will talk about you, and when they do it may be complimentary – but it mightn’t be. Are you ready for the good and the bad? 

Twitter users are influencers – they share, what they share can and does spread far and wide. 

Think about it, if someone on Twitter wrote a blog about you – how far do you think it has the potential to spread? The spread can be massive. 

Are you making the most of Twitter? Are you watching what’s being said about you on Twitter? 

See Twitter as the local coffee shop – news spreads. 

Do you agree or disagree? What’s you’re take on Twitter users? 

 

Image: ATTRACTIVE MATURE WOMAN
© Bsilvia | Dreamstime.com

 

Donating with a tweet

Donate_a_tweet

Some may know I’m a guest contributor for 101Fundraising, a global resource for topic within the charity, non-profit area. 

My recent post “Donating with a Tweet” came about after some discussion on Twitter about what it organisations were hoping to gain from a donated tweet. A valid question, and one I thought needed addressing – and hopefully I’ve managed to answer some questions people have about it as a way charities and non-profits can use to spread their message and, gain support. 

Hopefully “Donating with a tweet” will help answer some questions and, give some suggestion as to how organisations could better help people understand.