2. Would you like to be contacted by
Nonprofits are always on the hunt for businesses to connect with and gain as supporters; but it’s not as easy as picking up the phone or doing some online searches – some planning is needed.
Some questions need to be asked first –
You MUST also think about what you can do in return for any support you gain from the business community.
Connecting with, partnering with business must be seen as a two way street, you can’t simply expect to put your hand out and not give something in return.
The ways you can give in return could be as simple as profiling business supporters on your website and in newsletters.
But these are just the basics, what about hosting supporting business at an event, giving them an opportunity to talk about why they have connected with you, and to also talk about their business – give them the floor for five minutes, it’s the least you could do.
Charities have to give in order to receive – it doesn’t have to take a lot, nor does it have to be a lot – but giving back is necessary.
Next time when you’re looking to partner with a business, think about how you can give back.
Receiving is a two way street – a two way affair.
Michael shares that Daniel told his class that he believes “donors see their giving as an extension of themselves.” He indicated that the more involved he is with an organization, the more personally he’s connected, the more likely he is to donate. In addition, he said that he is motivated by the notion of “giving back.” If he, or a family member, has benefited from the services of an organization in a significant way, he’s more likely to contribute.
If you’re looking for support, looking for a group to help you grow, help you raise awareness and funds you can’t ignore the power of women.
This article from Reuters shows the power, the influence that women philanthropists have .. you can’t afford not to grow these connections.
(Reuters) – When feminist writer Courtney Martin wanted to raise money to fund research into the future of online feminism, it made sense to turn to other women for funding.
She called in Jacquelyn Zehner, chief executive of Women Moving Millions, a philanthropic organization made up primarily of women who have donated at least $1 million each to women’s causes. Zehner arranged for a conference call with a small group of wealthy women and Martin this spring.
“They responded immediately and enthusiastically,” said Martin. In a month, this audience raised $24,000 to fund the research. For Martin, it was a satisfying and natural extension of some of her earlier activities. In 2006, she created The Secret Society for Creative Philanthropy, an annual gathering that began with a gift of $100 each to 10 friends, with instructions to give it away and then tell how.
Welcome to the world of female philanthropy – it’s not your father’s United Way. “Women are taking ownership,” said Andrea Pactor, associate director of the Women’s Philanthropy Institute at Indiana University, which has found that female-headed households are more likely to give to charity than male-headed households; and that in nearly all income groups women give more than men.
Read the full story here – then think about your organization and how you might be able to connect with women to improve your needs.
Are you taping into the right people, how are you doing it – please share your thoughts/comments.
All too often we hear about donor fatigue and how organizations are suffering due to lack of cover for those using social media – is it really fatigue or is it the “ASK”.
When you hear about supporters who haven’t given, when you hear about potential donors who haven’t given – instead of labelling this ‘fatigue’ it’s wise to look at the ‘ask’ first – was the ask right, was the timing right – did you go back to regular donors who said ‘no’ and ask why?
Asking why regular donors are giving, or why you’re not getting new donors is important – it will help you remodel the way you ask, the methods available for people to give.
A company that sees a drop in sales doesn’t immediately blame the market, the economy, it will look at the offer, the staff, the ‘pitch’ – charitable organization must do this too.
Blaming external factors before looking at internal factors is a copout … harsh, yes, but unless organizations look at themselves first they have no real idea what the cause could be.
Sure, people have tightened their belts, they may have redirected where they’re giving their money … it happens, it’s a fact of life.
If your donors aren’t giving as they used to you owe it to them, and yourself to ask why.
Have you changed direction, are you doing something different, or is it the tone of your ‘ask’ that is putting people off?
Don’t fall for the trap of always blaming outside influences, sure they may have an impact, but it’s important to know if it’s something you’re doing – or not doing that’s causing people not to support you.
Have you lost supporters, had trouble gaining new supporters and found a magic formulae to turn them around – would be great if you could share some thoughts on this below.