Thought I had shared and talked about this before, New Sponsorship Revolution (Abby Clemence), if you’re in the charity sector and you haven’t read it, click now.
I’ve often said there are better ways that charity and business can “work” better together. With the right business connection, savings can be made, other income streams can be opened and more.
Read New Sponsorship Revolution now.
As usual your comments, thoughts or other are welcome.
People do have more “respect” for businesses that give back, for business who support the community; CSR has been talked about for a long time now, and perhaps more so since continued rise of the use of social media.
I literally stumbled across “The rise and rise of corporate social responsibility” by Marnie Fleming of Parachute Digital and just had to share it in the hope it will further increase discussion. Discussion within businesses about how they can be further engaged in the giving process; as well as discussion within charities about how to connect with business.
The rise and rise of corporate social responsibility
There’s been a significant increase in the growth of ‘corporate social responsibility’ over the years. With more consumers than ever saying they would be willing to pay more for a product or be more loyal if they knew the products they purchase or providers they use are acting responsibly, whether it be how the products are sourced, to giving back to communities, they have a deep seated need for accountability and giving back in some way. And rightly so!
This makes us (the consumer) feel good about themselves, because they’re informed choices of ourselves. I get to spend my hard earned dollars, knowing they will be making a difference somewhere somehow. This also makes me want to shop at that company again (now I’m sticky).
Continue reading Marnie’s article here
http://www.parachutedigitalmarketing.com.au/blog/author/marnie/
charitymattersnz.com 