Business Partnerships

When looking at business support, sponsorship or any other form of “partnership” – remember it’s that, a partnership.

This article from Rob Wu on the The CauseVox Blog makes for interesting reading, and has some great pointers.
Working with Partners & Brands

There’s power in partnerships.

When you work together, you can create something bigger and more successful than if you just worked alone.

Let’s find out the two major types of partnerships that you should be leveraging.

Two types of partners

Resource partners

Resource partners are those who can provide the resources necessary for your fundraising campaign. Typically resource partners are companies, foundations, and major donors.

Common examples of resource partners can include…

Promotion partners

Promotion partners are those who can help you raise awareness. This helps you reach new networks of potential supporters and donors.  Typically promotion partners are companies and brands.

Common examples of promotion partners can include…

  • Point of sale donation
  • Website advertising
  • Google Adwords for nonprofits

Read full post here

Executive Success: Company oils wheels of charity

When the charity her business was supporting kept emailing to ask who she was, Sarah Townsend knew it was time to make some changes.

Townsend loved the ethos behind the environmental charity 1% for the Planet, which seemed to be a natural fit for The Aromatherapy Company, the home fragrance brand she co-founded 25 years ago.

But to the well-resourced New York organisation, The Aromatherapy Company was just a very small dot in a very big world, says Townsend.

“I think they do a fantastic job but they didn’t even know who we were or what we were doing so I just sort of felt that really we could manage the 1 per cent better within our own community.” She looked around for a local equivalent, but struggled to find a strong organisation with good infrastructure that wasn’t already well supported.

Read full article on NZHerald