Who’s making the Decisions?

It never ceases to amaze me that senior management in an organisation make the decision to change a campaign message, campaign objectives and more without any discussion from those on the frontline doing the work.

Sometimes the first the frontline staff know about a change is when it has occurred and, if they the fundraising team this can have a big impact not only on how they do their work, but also on their morale.

If management are thinking about changing course, modifying the message (and delivery) they are giving to supporters, wouldn’t it make sense to have your staff involved in the decision making process?

Those doing the day-to-day fundraising are likely to have a better picture of what is and what isn’t working, they will have an idea of how your message is being received and, as such have valuable information that could help you make the decision/s about whether change is needed.

Often frontline staff will feel resentment if decisions are made without any consultation and this can have negative impact on how they do their job; is this something you can afford in this competitive sector?

Any organisation, non-profit or for profit needs to have two way communication, if staff aren’t feeling engaged with what’s happening, if their views are being sought and aren’t valued; you run the risk of having a disenfranchised team – is this something you can afford?

When you make decisions, what discussion do you have with your frontline staff; or are you just doing what you think is needed?

What do you do when staff come to you and suggest changes to a campaign, is this something you take seriously, or do yo just shrug it off?

See also

Staff Morale – Is it a reflection on the Organisation?

Do you appreciate your staff?

Are your Staff Interested?

Who in your organisation is watching what’s happening in the community, particularly in the area your organisation works in?

It is surprising to hear from people employed in some organisations say “It’s not my job to look at what’s happening”.

I would have thought, like others in any role that staff in general would have some interest in knowing what others are doing, what’s in the news and what people are talking about on social media.

If staff are truly engaged with what the organisation they work with then, surely they would have an interest in what is happening in the sector, what people are talking about and more.

Are you encouraging your staff to look and learn?

When people work in fashion, they show an interest in what’s happening, what the trends are; it should be the same with your staff.

If your staff (you) aren’t interested in the bigger picture, it could be seen that they perhaps are only interested in the pay cheque; hopefully I’m wrong about this, but from what I’ve seen and heard lately I think I maybe right – I’m happy to be proven wrong.

I’ve previously written on topics such as:

Are you supported by your board and staff?

What’s Happening – are You Watching?

And think it’s timely to start the conversation, again, about having a team of people in your organisation, who do more than just go through the motion of raising funds; they need to be engaged with the organisation, they need to be interested in the bigger picture. If they’re not then you could be missing out on opportunities.

What are you doing to get your staff engaged, what could you be doing differently to get them engaged?

Do you talk with your staff about the bigger picture, about what’s happening, do you share relevant articles you come across; are you even reading them yourself?

I’d be keen to know what happens in your organisation, please let me know in the comments below.

Slacktivism – An Update

Back November I wrote Slacktivism – It’s all like and no action, and it’s good to see some new discussion on this topic; this time on Psychology Today.

It seems that “Research on “slacktivism” reveals that supporting a cause on Facebook actually reduces the odds that we will contribute to it”.

Keep Reading the article based on the research here – and as an organisation think about how you can get those who “like” you or “share” your updates to take more action, to get further involved.


The Great Thinkers’ Guide to Donor Relationships

Great little article, worth a read

“I just wanted to let you know I’ve got a new girlfriend. I’m very excited, because I think she’ll be great for me. When I was prospecting for someone to support me, I asked a lot of girls out, and she’s the one who said yes.

Now that I’ve got her on board, I need to start moving her up the love pyramid right away. I’ll take her out eight or 10 times a year, asking her to pick up the check of course, and after each date I’ll send her a quick email (I’ve already written them all out in advance to save time) thanking her for a good time the night before.

If I do this consistently, I think I can get her to pick up bigger and bigger dinner checks, and after a few years, I’ll have her near the top of the dating pyramid.

Then I’ll pull out all the stops. I’ll send her some real personal letters that I actually signed and quickly ask her to be my lifetime partner by joining my Marriage Society. And then she’ll give me a ton of money and also leave me a big bequest in her will! It’ll be easy, right?

Read the full article