What are your plans for 2014

What are your plans for 2014

I originally wrote this in 2011 after writing What are your plans for 2011 for Socialize Your Cause which was more about what plans charities and non-profits could be doing to help them plan for 2011.

I’ve updated this as the New Year fast approaches. Let’s look at what we as individuals are planning, or could do this year to help others in the community.

There’s many options for us when it comes to charity giving, in New Zealand alone we close on 27,000 registered charities looking for support; this doesn’t count the number of community organisations not registered with Charities Services that are also looking for support. But, being Kiwis we are generous and support many activities, people and organisations in the community.

So, where do we begin when looking at who, what and when to support? I guess one of the things we could do is look at why we support

Perhaps we should look at Not-for-profit – Giving Survey Results and how we handle charity requests both of which give an insight into what and why we support.

If you’re working with/for a non-profit, it’s important to have your plans laid out – spend the time, see it as an investment.

For those in the community that support non-profits, it’s not a bad idea to spend time thinking about your contributions, who and what you give to, the frequency, the amount of money or time given; are there things you want to do differently?

There have been stories over the years of families who sit down, and as a group decide what non-profit/s they will support, how they will do it. Some opt to give any money they would spend as a family on a holiday to a cause in their local community; others will put any money normally spent on children’s birthday parties to causes that benefit children.

No matter what or how you’re able to give – as part of your planning for the year ahead, grab a pad and pen and note what you’re wanting to achieve through your charitable giving.

We plan almost everything in our lives, so why not our giving?

Who or what will you support in 2014?

How will you support organizations in your community?

What if anything are your expectations in return for the support you give?

As a company will you involve your staff in the decision making of what causes/s the company will support?

Can you introduce the cause/s you support to others in your family, circle of friends, business or community associations?

All these and more questions will help you with your charity giving plans for the coming year … so, pick up that pen and paper and start your planning now!

What are your plans for 2014

What are your plans for 2014

I originally wrote this in 2011 after writing What are your plans for 2011 for Socialize Your Cause which was more about what plans charities and non-profits could be doing to help them plan for 2011.

I’ve updated this as the New Year fast approaches. Let’s look at what we as individuals are planning, or could do this year to help others in the community.

There’s many options for us when it comes to charity giving, in New Zealand alone we close on 27,000 registered charities looking for support; this doesn’t count the number of community organisations not registered with Charities Services that are also looking for support. But, being Kiwis we are generous and support many activities, people and organisations in the community.

So, where do we begin when looking at who, what and when to support? I guess one of the things we could do is look at why we support

Perhaps we should look at Not-for-profit – Giving Survey Results and how we handle charity requests both of which give an insight into what and why we support.

If you’re working with/for a non-profit, it’s important to have your plans laid out – spend the time, see it as an investment.

For those in the community that support non-profits, it’s not a bad idea to spend time thinking about your contributions, who and what you give to, the frequency, the amount of money or time given; are there things you want to do differently?

There have been stories over the years of families who sit down, and as a group decide what non-profit/s they will support, how they will do it. Some opt to give any money they would spend as a family on a holiday to a cause in their local community; others will put any money normally spent on children’s birthday parties to causes that benefit children.

No matter what or how you’re able to give – as part of your planning for the year ahead, grab a pad and pen and note what you’re wanting to achieve through your charitable giving.

We plan almost everything in our lives, so why not our giving?

Who or what will you support in 2014?

How will you support organizations in your community?

What if anything are your expectations in return for the support you give?

As a company will you involve your staff in the decision making of what causes/s the company will support?

Can you introduce the cause/s you support to others in your family, circle of friends, business or community associations?

All these and more questions will help you with your charity giving plans for the coming year … so, pick up that pen and paper and start your planning now!

How will Cuts to Postal Deliveries Affect Charities

June 2015 will see a change in postal deliveries, a cut from six day delivery to three. From NZ Post’s perspective this is probably good business, but for charities there could be a big impact.

What will your organisation do in the time leading up to the change? Now is the time to think about what you will do. Leaving it until a few months before will be too late if you want to keep good communication flow with supporters who don’t want or, are unable to receive your information, your “pleas” for support via other means.

Will you encourage supporters, current and prospective, to subscribe to your email updates, so to be able to get information to them when you need them to act? Or will you change the way in which you manage you pleas?

What ever you decide, don’t leave the thinking until the last minute, if you can get supporters to accept you communication via electronic forms a long time in advance of the change in the postal delivery change you will more likely have a better chance than if you leave it until the 11th hour.

We all know there are organizations who like to use multiple channels to communicate but, there are many who rely heavily on the mailings to communicate. It will be this group who are most likely to be affected more – and unless this group starts planning now the outcome could be that they face a crisis that could have been averted had they started planning for the change early on.

If you’re using email, post and social media to communicate, then the change may not have a big impact when it comes to appeals. But, if you’re only relying on mail, then you could see yourself having to juggle budgets, perhaps even having to cut service delivery to adjust to the change.

There’s still a number of supporters who won’t want to use electronic means for communications, so you will have to be the one who makes the change.

Perhaps you will need to adjust your appeal calendar – is this something you are able, or, prepared to do? The time is now to start thinking about this, don’t leave it too late or you could miss out on retaining donors.

The cost of gaining a new donor will be greater than the cost, time and effort you put into forward planning for the change.

June 2015 may seem a long way off, but as we all know, time passes quickly when we’re all busy. Start planning now – you can’t afford to miss the post.