Bigger Isn’t Always Best

We’ve all seen them, the oversized cheque used to show how much has been raised or donated. I’ve often wondered about their purpose, especially those used in photo-ops which only show the recipient, ignoring the donor.

And even worse are the cheques that are used repeatedly with the tell-tale sign of previous amounts donated still visible under the new amount.

So after reading the piece from Greg Warner I thought it worthwhile to share what he has said in “Is it time to banish photos of fundraisers and oversized checks?” and Greg’s follow up piece is worth a read too, both I’m sure will get you thinking and wondering if you are doing it right, or if you could change how you use the “oversized cheque”.

I’d be interested to hear your thoughts, are these oversized cheques beneficial, do the ignore the donor, is the cheque about you or your donor?

Leave comments below please.

Donor Loyalty … You not Them

Donor loyalty is important, not the donor being loyal, but you, the organisation.

Often donors feel as they’re simply being treated as an ATM, they feel that organisations aren’t loyal to them.

This article, Keep Your Donors by Building Profitable Relationships That Last; on Nonprofit Quartely is a must read.

There’s some good pointers in it, many I’ve raised before; being donor centric, building relationships and more.

Take some time out and read this now