Thought I had shared and talked about this before, New Sponsorship Revolution (Abby Clemence), if you’re in the charity sector and you haven’t read it, click now.
I’ve often said there are better ways that charity and business can “work” better together. With the right business connection, savings can be made, other income streams can be opened and more.
Read New Sponsorship Revolution now.
As usual your comments, thoughts or other are welcome.
People do have more “respect” for businesses that give back, for business who support the community; CSR has been talked about for a long time now, and perhaps more so since continued rise of the use of social media.
I literally stumbled across “The rise and rise of corporate social responsibility” by Marnie Fleming of Parachute Digital and just had to share it in the hope it will further increase discussion. Discussion within businesses about how they can be further engaged in the giving process; as well as discussion within charities about how to connect with business.
The rise and rise of corporate social responsibility
There’s been a significant increase in the growth of ‘corporate social responsibility’ over the years. With more consumers than ever saying they would be willing to pay more for a product or be more loyal if they knew the products they purchase or providers they use are acting responsibly, whether it be how the products are sourced, to giving back to communities, they have a deep seated need for accountability and giving back in some way. And rightly so!
This makes us (the consumer) feel good about themselves, because they’re informed choices of ourselves. I get to spend my hard earned dollars, knowing they will be making a difference somewhere somehow. This also makes me want to shop at that company again (now I’m sticky).
Continue reading Marnie’s article here
http://www.parachutedigitalmarketing.com.au/blog/author/marnie/
Have been reading quite of lot on Infinity Sponsorship lately, and this post caught my eye as something that that merits sharing …
Abby Clemence, Managing Director of Infinity Sponsorship addresses some questions from non-profit sponsorship seekers in an attempt to unravel some of the complexities involved in assessing the value of sponsorship.
Sponsorship is a people business, which means in order to give yourself the best chance of success; you need to create a relationship with a company before you ask them for their investment.
Working out the value of your offering is probably the trickiest part of the sponsorship seeking process. There are no hard and fast rules, and no widely upheld benchmark or central repository of information where sponsorship seekers can go to draw comparisons and contrasts to gauge the value of what they have to offer a sponsor.
Fortunately, or unfortunately this is the intrinsic nature of ‘partnership’ – a fantastic opportunity to create bespoke offerings that create win-win-win situations. You win because your organisation receives much-needed funds, your corporate partner wins because they gain access to a previously untapped market and your supporters win because they receive greater benefits and services as a result of their alliance with you.
Continue reading here
It’s estimated that business donations account for six percent of the donations some non-profits receive.
If this is the case then the question must be asked “how much time and energy is being used to reach and nurture this group?”
Is the time you’re putting into gaining business support being used wisely?
If residential – general support if the main income source for non-profits, wouldn’t it pay to spend more time gaining and nurturing this sector?
There are non-profits who are spending at least one third of their time concentrating on gaining business support, time they would be better off spending maintaining and growing the other support they already have.
If a stationary store knew that they were spending too much time growing one section of their product range, with little or no tangible result; they would stop and instead grow the area/s that they know they are making a profit from.
Non-profits should be doing the same.
When was the last time you reviewed where your support was coming from and what adjustments did you make in your focus in maintaining and gaining support?
I’d be keen to hear your views on this … leave a comment below.
When the charity her business was supporting kept emailing to ask who she was, Sarah Townsend knew it was time to make some changes.
Townsend loved the ethos behind the environmental charity 1% for the Planet, which seemed to be a natural fit for The Aromatherapy Company, the home fragrance brand she co-founded 25 years ago.
But to the well-resourced New York organisation, The Aromatherapy Company was just a very small dot in a very big world, says Townsend.
“I think they do a fantastic job but they didn’t even know who we were or what we were doing so I just sort of felt that really we could manage the 1 per cent better within our own community.” She looked around for a local equivalent, but struggled to find a strong organisation with good infrastructure that wasn’t already well supported.
Read full article on NZHerald
charitymattersnz.com 