It’s estimated that business donations account for six percent of the donations some non-profits receive.
If this is the case then the question must be asked “how much time and energy is being used to reach and nurture this group?”
Is the time you’re putting into gaining business support being used wisely?
If residential – general support if the main income source for non-profits, wouldn’t it pay to spend more time gaining and nurturing this sector?
There are non-profits who are spending at least one third of their time concentrating on gaining business support, time they would be better off spending maintaining and growing the other support they already have.
If a stationary store knew that they were spending too much time growing one section of their product range, with little or no tangible result; they would stop and instead grow the area/s that they know they are making a profit from.
Non-profits should be doing the same.
When was the last time you reviewed where your support was coming from and what adjustments did you make in your focus in maintaining and gaining support?
I’d be keen to hear your views on this … leave a comment below.