Charities and Social Media – Why Social Media


Are you using social media as part of your communication process – what’s working for you, what could work better?


If we were to look at the following, what of this have did you do, or have you done since starting your social media activity?


It doesn’t matter the type of organisation you are, there’s likely to have been discussion about social media and how you might use it.


If you haven’t already had that discussion you’re probably going to have it sometime soon.


Social media can be an organisations dream; it could give wider opportunity to engage with your current and potential supporters.


With millions of people using Facebook, Twitter, LinkedIn, YouTube and others, it’s easy to see that eyes would widen at the prospect of what this could mean to your organisation. But wait – there’s more – an understanding of what’s best for you is needed before hitting the “start” button.


It’s not about just collecting connections, likes, friends, subscribers and followers. There’s more to it – an understanding of what each platform is and what it could possibly do for you, how you can make use of different platforms for different purposes is also needed.


You shouldn’t use a hammer to put a screw in, you use the right tool for the right job – the same goes for social media.


Chances are your supporters are already using social media – what are they using. Ask them – next time you send an email, post your newsletter, or however else you connect with them, ask them what they’re doing – and if they’re already using Facebook, ask them to “Like” you, to become your friend.

Don’t go boots and all into every possible social media platform, start small – set up Facebook, YouTube and Twitter for your organisation – and perhaps have your key personnel join LinkedIn.


What you will likely find is that you have people within your organisation who are passionate about social media, who have some knowledge of it’s use and potential – nurture these people and invite them to help spearhead your online endeavours.


Different sites will allow you to not only register your organisation but will also allow you to register and promote your events.

Where to from here – look at what you’re doing now, what could you change, what sites are you using – what’s most effective, are there sites you’re not using that you could be?


Next time we’ll look at your strategy – there’s no point diving in unless you know what you want to achieve from being “social”. 


Image: © Robert Gubbins |


Nonprofits and Social Media – A Series


A week or so ago I posted “Questions about Social Media” and said I’d be posting a series – sorry for the delay in getting this started. Watch for the series kicking off next week.

I’ll be talking about:

  • Why you should be using social media
  • What social media can do for your organisation – including case studies
  • Planning – Laying the foundations, know what you’re doing and why
  • Tools – some of the tools available, getting started
  • How to – Connect, Engage, Collaborate and more
  • ROI – What could you gain, it’s not all about money

These are only some of the areas the Nonprofits and Social Media series will cover, if you have something you’d like to see covered leave a comment below; I’ll cover it if I’m able.

Listen to “Putting it Together” and see how some of the lyrics tie into our daily life 

A vision’s just a vision if it’s only in your head!

It has to come to life!


Bit by bit, putting it together
Piece by piece, only way to make a work of art
Every moment makes a contribution
Every little detail plays a parts
Having just a vision’s no solution
Everything depends on execution
Putting it together, that’s what counts!
Ounce by ounce, putting in together
Small amounts, adding up to make a work of art
First of all you need a good foundation
Otherwise it’s risky from the start
Takes a little cocktail conversation
But without the proper preparation
Having just a vision’s no solution
Everything depends on execution

Until next week – enjoy