On my way back from Christchurch to Auckland recently I got to talking to a couple seated next to me on the plane. They were intrigued by the book I was reading – Chapter One – we ended up have a good conversation about charity giving and the orgnisations they support.
So, seeing this from Greg Warner at Market Smart, is timely, and it covers exactly what the couple and I were talking about.
- “What did they do with my money?”
- “Would my money yield more impact if I gave it to another organization?”
- “Do they make me feel good or bad?”
They said that they often feel some level of concern after making a contribution, mainly around whether the money they have given is going to the right organisation and that it will be used wisely and for the purposes the organisation said they needed support.
Do your donors have confidence in how you are using the support they are giving you, how do you allay any concerns they may have?