We see them almost every week some company pledging support for an organisation, or individual in the community that needs support.
But, what I often wonder is whether the support being offered s genuine or just some PR stunt; maybe I’m being picky but I do tend to feel that some of these “campaigns” are merely a PR stunt, as way a business can be “seen” to be doing good in the community.
Perhaps some are genuine, and I’m doing them an injustice by casting doubt on the authenticity of their support. If so, I’ll apologise.
But when we think about how a business can show support, it’s not just about the dollars, it’s about whether the business has bothered to ask their staff about what support (and who too) they would like to be associated with.
Remember Pay Roll Giving? This is a way that a company to show (and give) support, by allowing staff to select an organisation to support and have a sum deducted and paid directly to the organisation each pay day; and the business can also give support by allowing staff time off to volunteer.
If you’re in business and want to support organisations in your community, don’t treat it as an “add-on” build it into your business model.
A business should decide what they want to do by way of supporting an organisation or organisations in the community. A good way to start is by putting together a listen of what’s important to the directors, perhaps someone did something for you when you were younger, so you want to give back in a similar way.
Maybe someone close to you suffered from some ailment, perhaps you want to support those who gave this person the care and support they needed.
Perhaps writing a list of people, organisations that have helped you, your family that have had an impact on your life. Often a cause is that is close to you personally, the easier it will be to make a decision, but don’t forget those working with you, let them have some input before making a final decision.
See also Ask your staff before making that donation