Something that I’ve been pondering (again) and something that was recently raised with me was the issue of whether you can have more than one sponsor for your organisation from the same “industry”?

I recall a few years ago when an organisation I was doing some work with had an approach from a professional service provider who wanted to get on board and help the organisation, but as there was already a sponsor from the same profession the CEO and Board were hesitant to accept the offer.

The company made several calls, sent numerous emails and eventually they were invited in for a meeting to further discuss what they wanted to offer; when it was suggested to them that their “competitor” was already a sponsor, all eyes lit up. Not the charity’s, but the reps from the business. They could see an opportunity, not selfishly, just an opportunity that could work toward something more favourable for the charity.

Eventually the company’s offer of support was accepted and they produced a great service offering to the charity and those who were benefiting from the work of the services provided by the charity – it was a win win.

A further win was when the two “competing” companies met at a black tie dinner and discussed how they could work together to further enhance the work of the charity.

They started working together to build on the work of the charity, they developed a new funding model and – they laid down a challenge to one another, an annual sports challenge between the two companies. This raised significant funds for the charity, raised morale within the two companies and created other opportunities.

So, to cut a long story short, don’t shut the door on an offer of support until you have sat and carefully looked at the offer from all angles. There’s more than likely positives to come from having “competition” in your sponsorship ranks.

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