When looking for donors for your organisation, have or do you look at what donors are wanting in return for their support?
I feel that gone are the days of simply adding their logo to letterheads, receipts are gone and, perhaps even a link on your wesbite to thiers may not be what’s in the best interests of sponsor-organisation partnerships these days.
Partnerships is the key here, any sponsorship arrangement is a partnership between your organisation and the other party to the ”agreement”.
You need to spend time looking at what you can offer a potential sponsor, what their likely expectations are, as well as look at what others are offering their sponsorship partners.
I’ve worked with a varierty of sponsors, some who only want a link to their website on the organisations, some who don’t want anything at all in return; but, others who want help from the organisation through use of donor contact information for marketing purposes – this is a minefield, given privacy act issues.
Some have asked that in return for their annual support, that they’d like the organisation to provide staff for company events, help with office work.
You need to spend time looking at what you are able to offer sponsors, and, yes look at what they want. It’s not one size fits all, and unless you get it right for each and every sponsor you’re not going to get the ROI for you and the sponsor right.
Talk with others in the sector about what is and isn’t working; give me a yell and I’ll help you with some planning to help with your sponsor acquistion and partnerships.
Contact me at charitymattersnz@gmail.com
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