What do you do when a new donor joins the ranks?
If you’re not acknowledging and welcoming new donors, you’re doing it wrong.
Donors, as I’ve said many times, are not ATMs. They deserve to be treated better than that, and the best time to start doing that is when the join the ranks.
You can’t just use a first receipt as a way to acknowledge a new donor, you should be doing a receipt then the Welcome Package.
You need to give them more information; you should be using a Welcome Pack. These are a great way to new donors feel welcome and to provide more information about the organisation, more information on ways they can be part of the donor family.
The idea behind a Welcome Pack is to begin a relationship between the donor and your organisation.
If you say you don’t then you are missing out.
You should be sending out your Welcome Package soon after the reciept for the first donation, not with the receipt.
Your Welcome Pack could contain more indepth information about your organisation, the people, the work, the beneficiaries. It and offer other ways the donor can get involved and, it should reinforce the benefits to the donor of supporting you.
Perhaps adding a couple of brochures outlining the work and benecificaries of your organisation, if you do a regular newsletter, include a couple of the most recent issues. Perhaps somethingon payroll giving or bequests could be included to.
But do make sure what you offer in the Welcome Pack doesn’t come across as though you’re trying to be pushy. These people have just joined, you don’t want to lose them.
Have a few people from your organisation sit down and work through what would be good to include in your Welcome Pack, and there’s no reason why you couldn’t ask a couple of donors to also have some input.
Lastly, do not, do not, use or see your Welcome Pack as another fundraising appeal. It is a thank you, a way for you to show your appreciation for having the donor on board and to give some added information.
What do you do when a new donor joins your family?