The pitfalls I hear you say. It’s true not all charity events run smoothly, there can be numerous hiccups on the way to staging an event.
Getting passed these can be a struggle, but you can get passed them.
When it comes to an event, an organisation can spend months planning what they will do, why they will do it and promote, then stage the event. It’s something that can create a lot of stress and frustration.
Making sure you have a strong event planner is a must, don’t start anything until you have sat and brainstormed the event, what will be needed, possible partners and the outcomes you want from the event. If you don’t do this you’re only setting yourself up for failure.
I’ve seen organisations plan an event, when I say plan, I mean they dream up the idea of an event, contact a few supporters then send out emails inviting people to come along. There’s been little or no planning, then after the event (or maybe days before) the organisation panics, it hasn’t met the ”goals” of the event, income has been lower than expected and costs have soared. All of this could have been avoided, if proper planning had been undertaken.
I’m not going to go into the specifics of planning, but more about some areas that should be taken into consideration:
Venue, is this easily accesible, have you considered where guests will be able to park?
Catering, know your supplier and don’t just accept the first price they quote, can the sharpen the pencil and offer you a better deal if ”billed” as a sponsor?
Invitees, who are you going to invite, when was the last time these people supported your work? Don’t forget to get your Board involved in the invitation process, they may be able to tap into their business networks to help with sales to the event.
Auction, will you be holding one, will it be a live or silent auction? Gaining items to sell can be a massive task in itself, have someone dedicated to doing this; don’t dump this onto someone who already has a lot to do.
Pull the Plug, have something in your plan to monitor ticket sales and know when you will be to pull the plug. There’s nothing worse than having too few people attend and have the even run at a loss.
Timing, when will you hold the event, weekends don’t always work, nor do times leading up to holidays or other major activities in the community. As part of your planning do some research into what is already being planned in your area before setting your date.
So, before you mark on the calendar when your event will be, before you name your event; sit down with your colleagues, and perhaps a supporter or two and brainstorm your event. You need to plan the planning of any event if you want it to be a success.
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