I guess that got your attention.
There’s been numerous studies as to why people give and the effects of giving on those who give.
A recent post I read ”Should you give?” has some great insights into what happens when people give, the effects of giving on the brain, body and soul.
We know we feel better when we give, we know our gift will help make life better for those receiving support through our giving. But what we probably didn’t know is that giving, as neuroscientists have found is that the decision to give activates the brain’s pleasure centers similar way to what eating chocolate or having sex does.
Ok, you probably shouldn’t start a campaign with ”Help us to help … It’s just like sex”, but knowing the effect of giving on peoples brains should give you insight into how to capture an audience.
Have a full read of what Freddie Pattisson says on his post on nfpSynergy
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