The management, more than anyone in an organisation knows, or should know, what the goals, vision, mission of the organisation are; but is this being shared with all staff, particularly those on the frontline?
It seems that some organisations have a diconnect when it comes to sharing key information with staff, leaving staff to wonder what is happening, where they are in the organisation and how they can confidently do their work.
If management aren’t sharing key information how can they expect staff to do their job.
Staff who are on the frontline, especially those in fundraising roles need all the information, they can’t be expected to do their job without all the facts.
If management have one story and others another, it does nothing but cause confusion. Everyone in the organisation needs to be singing from the same song sheet.