We all want to know that the organisation we are supporting, or wanting to support is doing good, that it is meeting it’s goals, reaching the people it is there to help. But, it’s not always the case, some organisations aren’t meeting targets and are only scratching the surface.
How can we check if the one we are looking at supporting is worth sending money to?
There’s a few things to look at, sure there’s a search of the Charity Register, but this is only a superficial look at their income, expenses and a check that they’re complying with what they are set up to do. In essence the report you will find on the Register is simply a declaration, it doesn’t show what the organisation has actually done.
An organisations website will give you the ”fluff” about who they support, what they do, but does it really give you an insight into who it really helps? Sure, there may be some testimonials from people it has helped, but in reality these are often hand picked to give the best picture of the work done.
If you are considering giving support, and particularly so if you are looking at a major contribution, a lifetime contribution or as a key sponsor to look deeper.
It is suggested that you find clients of the organisation and have a chat to them, don’t only talk to the people the organisation has suggested you talk to, but some how find others who have used the organisation. These are more likely to be more open about the support, service that they received.
When talking with previous, or current clients of an organisation you will soon see whether the support they received was beneficial, did it change their situation, are they better off. All of this will help you work out if this is the right organisation for you to support.
Another thing to look at, is the organisation meeting its goals? This can be a hard one to judge, but you should be able to find out by the chats you have with previous clients, by viewing the organisations annual report (not the one on the Charity Register but the main one that most publish these days.) Even a search on Google will likely give you insights into the impact the organisation is having, don’t forget too, that a search through their social media activity will likely also give some good insights.
Something I have seen people do when looking at supporting an organisation, is to look at what other organisations are working in the same space, and seeing if these have or intend to work together at some point. Remember, there’s many organisations doing the same or very similar things, could collaboration, merger be more beneficial to everyone. It’s something worth considering when making a decision to support.
Another thing I suggest people look at, is who is put first; the client, staff or donor? If it’s the staff then you need to ask why? If it’s the donor, same questions; in my opinion the client of an organisation should be the one who is put first, if they are not, then is it an organisation you want to support?