Ok, I have talked previously about knowing what’s going on the sector, what others in your same field are doing. But are you watching what people in general are talking about, issues, news items, documentaries and so on that have relevance to the work of your organisation?
It astounds me that there people in the sector who go to their office each day, do the work they feel needs doing; but aren’t aware of what people are talking about, what’s being shown and how this could be useful for their work.
Monitoring what’s happening is part of your job, well, I think it is. And for staff to only see their job as 9 to 5 is a little short sighted, especially when there’s so much competition for the charity dollar.
Staff should be encouraged to spend some part of their day looking at what people are talking about, someone in the organisation should be keeping an eye out for tv programmes etc that have some relevance to the work of your organisation. And, yes, someone should be monitoring FaceBook and the likes to see what others are talking and sharing that’s of relevance; and no cats are not really relevant unless they are at the core of what your organisation does.
So, who in your organisation is responsible for sharing news items, discussion papers etc? No one, tut tut, get someone onto this pronto, there’s likely gems you’re missing out on that could help you with your next fundraising campaign.
Remember, the people you are trying to gain as supporters are likely to have seen, read or talked about something that relates to your organisation, if you have seen something recently you can drop into a conversation or email; it could swing them to support you.
Who’s monitoring the social channels, again no one; no tuts this time, but please get someone to monitor, it won’t take them all day, just a few minutes each day is all that’s needed.
Ok, that’s a wee rant with some suggestions; so when you get back to your office, work out what you need to monitor and who the best person is to do this; unsure who – ask who would be interested, maybe someone is really keen but have been too shy to suggest that this is what you should be doing.
Now, get back to looking at what people are talking about in your sector.