We see them often, someone puts up a random update on social media, perhaps something on the lines of  “I have diarrhoea”, you make a comment and next thing you know you have a private message from them about how you shouldn’t have commented , “liked” or “Favourited” it.

There’s an expectation that you will now share something from a list they provide and that’s it’s all in aid/awareness of some cause.

I’ve avoided them, until the other night when someone said he’d been unwell and I made a comment, next thing I receive a private message instructing me to share something from a list of choices and, that it was all to raise awareness of a particular cause.

My first thought was … damn, I’ve fallen into a trap, then my mind went to how does this actually raise awareness of anything?

Actually, I guess it does raise awareness, as in the private message you get told what “cause” it is for, and in your sharing and others commenting etc on it they will receive a message telling them about the “trap” they have fallen into … so yes, I guess it raises awareness.

But, is this passive or positive awareness, can it help make a difference?

I wonder that it could actually have a negative effect, especially if people who get “caught” into this “trap” are already supportive of and share information about causes close to their heart do this; it could actually turn people of should the person sharing later share something important about a cause that needs immediate help.

Have you been caught out, have you participated or would it be something you would run a mile from?

Would you participate or would you run from it?

Some people have when I made mention about my friends diarrhoea, cottoned on to it immediately and I had some say it’s a pointless exercise, with others saying they would stop following or unfriend me should I do it again.

Is there a benefit to the “cause” or could it backfire and turn people off when you or the organisation has something important to say?

Please share this post – it will help save Unicorns, if you don’t you won’t win the lottery.

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