Hard to believe that there’s less than 100 days to go until the end of the year; have you finished your end of year fundraising planning?
As we know people do give at Christmas time and, often they will plan who they will give to rather than make ad-hoc donations.
There’s been numerous stories over the years where families have sat down and talked about what they’d like to do in the way of charitable giving, rather than buying presents for each other.
So, if you plan your end of year campaign right and let your current supporters know (and encourage them to share your message with their family and friends) that they can make a Christmas gift to your organisation, you have the potential to gain additional support.
If you are in the habit (which I hope you are) of regularly communicating with your supporters (not just asking for money every time), but letting them know about the work you have been doing since the last update, your successes etc, you should use your next communication to let them know about your end of year plans and how they can be part of it.
Take the time now to finalise your end of year campaign, perhaps double check any plan you have and see that it encompasses everything you need to ensure a good outcome.
What are you doing for your end of year campaign, have you changed the way you are doing this on other years?
If you give to charity, what do you want to see in an end of year message from those you support?
Do you make planned gift giving at the end of the year?
See also
charitymattersnz.com 