Often seeing organisations doing the same thing day in day out to gain funding can be frustrating. especially when you know they could do better and more if they adapted their fundraising activities.
For instance; if you used to only communicate with donors through mail and change to email, have you taken into consideration how you will communicate with those who do not have, or don’t want to be contacted through, email?
Will you be prepared to split your database so those without email are updated on your activities, achievements through information supplied with receipts? Or, do you, will you be like others and “forget” about this group and suffer through a drop in donations?
It used to be that organizations would only be known by those it supports and, by those who supported it. Simply due to lack of resources, skills and money; now though any organization, no matter its size can with the right skills can communicate with anyone, anywhere and virtually at anytime.
If your organization hasn’t or isn’t looking to adapt you can’t expect to keep growing. It’s that simple.
There’s more “competition” for the charity dollar than there was 10, 5, even two years ago.
No that organizations and, individuals have the ability to set up online fundraising campaigns, those not doing so need to at the very least look at how these platforms can work for them. If they don’t they will run the serious risk of being left behind.
Online fundraising will only continue to grow, either through organizations making use of the various tools, or by individuals doing it themselves.
Can your organisation afford to be left behind?
If you don’t want to be left behind, what will you do to change?
Have you changed the way you give charitable donations, are you giving more directly, or are you giving to organizations who have a higher presence in your social channels?
See also:
Online Fundraising, Impact on Traditional Fundraising
What’s Happening – are You Watching?
Who holds the keys to change?
charitymattersnz.com 