Great article well worth reading …

“I Won’t Give You Anything – Ever!” by Brian Saber on Asking Matters

What constitutes a “no” and when does “no” mean “never”?

After the great enigma of determining what to ask for, figuring out when to stop asking must be the next greatest enigma. Do we stop if our donors don’t call us back? If they tell us they won’t give this year? If they say they are supporting other causes? What constitutes a flat-out, permanent “no”?!

My golden rule is to never assume I know what the donor is thinking. We know the old adage about assuming, and while it won’t necessarily make us asses in this case, it will keep us from getting at the truth and maximizing giving.

I start from the premise we’re all adults here, and we understand the rules of engagement; open communication, honesty, and mutual respect. Within that context, I believe donors have a moral obligation to respond openly and honestly. And we have to take what they say at face value.

Read full article here