Another interesting read, I wonder if it’s the case in New Zealand.

From NZHerald

When men donate to charity it’s not so much the giving that counts but the desire to compete with other men for the attentions of attractive women, according to a study of charitable donations.

Men will give significantly more money to charity if they see that other men have already given large amounts and when the person asking for the money is an attractive woman, researchers have discovered.

Women, on the other hand, appear to be unaffected by the looks of the male fundraisers, which has led scientists to believe that there is a biological difference between the sexes when it comes to the motivation behind donations.

The findings of the study have put a new slant on online fundraising through charitable websites such as JustGiving, which has produced its own complex etiquette surrounding how much to donate, and whether to do it anonymously.

Read full article here

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