When the charity her business was supporting kept emailing to ask who she was, Sarah Townsend knew it was time to make some changes.
Townsend loved the ethos behind the environmental charity 1% for the Planet, which seemed to be a natural fit for The Aromatherapy Company, the home fragrance brand she co-founded 25 years ago.
But to the well-resourced New York organisation, The Aromatherapy Company was just a very small dot in a very big world, says Townsend.
“I think they do a fantastic job but they didn’t even know who we were or what we were doing so I just sort of felt that really we could manage the 1 per cent better within our own community.” She looked around for a local equivalent, but struggled to find a strong organisation with good infrastructure that wasn’t already well supported.
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