When looking at business support, sponsorship or any other form of “partnership” – remember it’s that, a partnership.
There’s power in partnerships.
When you work together, you can create something bigger and more successful than if you just worked alone.
Let’s find out the two major types of partnerships that you should be leveraging.
Two types of partners
Resource partners are those who can provide the resources necessary for your fundraising campaign. Typically resource partners are companies, foundations, and major donors.
Common examples of resource partners can include…
- Sponsorship of a matching gift
- Pro bono website design and branding services
- Corporate volunteer events
Promotion partners are those who can help you raise awareness. This helps you reach new networks of potential supporters and donors. Typically promotion partners are companies and brands.
Common examples of promotion partners can include…
- Point of sale donation
- Website advertising
- Google Adwords for nonprofits
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