Before you send something to your supporters do you categorize who will receive what, or do you simply send the same communications to everyone on your database.
All too often supporters receive communications which are irrelevant, such as a thank you for previous supports etc.; but often the recipient may not have supported in a number of years.
For example, I received an email from an organisation thanking me for my support last year and asking if I would continue my support this year and take part in a volunteer event as well.
I hadn’t supported the organisation in over five years, as I was disillusioned in the manner in which they operate and the fact they didn’t offer updates on work they had undertaken, all they did was ask for more support.
So, receiving their email made me think even less of them, to me it showed they had little regard for the people who do support them.
Before you start your next email campaign, take time to check your supporter status and remove those who have said they don’t want to support anymore, including them will only alienate them further.
Your supporter database should have the ability to add filters so as to ensure the right people receiving the right communications at the right time.
Send the right information to the right people at the right time and you will have a better chance of favourable responses and ongoing support.
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