Do organisations focus too much on cash donations from businesses, event though many businesses, large and small, give mostly in other ways?
Many large businesses have formal giving plans and structures, they quite likely have various ways they give, giving staff time off to volunteer, legal or accounting consulting, HR services; and many more.
If we asked around, the majority of businesses who support community organisations, would say they do it because they see it as the right thing to do.
Most business giving, small to medium, could be seen as ad-hoc, given we see larger firms as organised in their giving; with the smaller businesses there appears to be no system, strategy, rationale, or strategic way in their giving.
Often I hear stories about how an organisation has approached a business and asked for X dollars; and what it would mean to the organisation, and then who go onto explain how they can help the business in return.
What these organisations may not realise is that some businesses, not all, don’t always want to be seen as “giving” – seeing any use of their giving as a PR or Marketing ruse as boasting, something they don’t want to be seen doing. They want to do it for the “right” reason.
Perhaps it’s time for organisations to realise that they need to have some understanding about the business they are approaching, and what they may or may not want in return for support. Maybe waiting until the business says, “what’s in it for us?”
When looking at business support, it’s best to do your research, and also understand that many businesses don’t have a charitable giving strategy; make it easy and have a strategy, other than “PR” focussed that will help them make the decision to support you.
What has your experience been in securing business support recently?
As a business what drives you to support?