Some organisations are screaming out for support to enable them to do their work however, some of these have no visibility – could this be holding them back?
Organisations that have a high profile, have easy recall with the public are more likely to gain sustained, ongoing support; whereas those who for whatever reason don’t shout out about what they’re doing miss out.
People will generally support organisations they have an affinity with or those that have a high profile, if you are not in either camp you’re going to miss out.
Communicating with supporters, current and lapsed is only part of it, organisations need to be keeping their message in front of people, not only at appeal time, but whenever possible.
If your supporters are seeing you and only see other organisations their allegiance can and will change.
But, importantly too, is that your visibility will help grow your supporter base.
Any organisation that doesn’t raise it’s head, wave it’s arms around and shout “here we and this is what we’ve done” will be left behind, growing a supporter base will be more difficult and people will bypass it for others that are readily identifiable.
Do you want to be left behind?
Are you sharing your stories, the good, the bad; how is this working for you?
Why aren’t you sharing your story, what impact are you noticing?
Does “brand recognition” make it easier for you to select what organisation you will support?