It’s the school holidays, what impact does school holidays have on charitable giving.
I’m not aware of any research into this, but from anecdotal evidence, and some informal discussions with some in the charity sector it would appear that they do impact on charitable giving.
Parents only have so much money, and when it comes to charity, they’re likely to hold off giving when school is out. It’s really a no brainer, they need that extra for holidays, treats or any number of other things.
It would appear that regular giving, monthly giving doesn’t get impacted on as much as other giving methods, appeal envelopes/letters or tele-fundraising.
Some have suggested that street appeals do suffer but not to the same degree as other methods as often kids on break with their parents will ask if they can give. Again, this is only from informal chats, as to whether this is the case only those holding street appeals during holidays will really know the answer.
If you’re in the charity sector, what is your take on this, do holidays impact on revenue?
Out on holiday with your kids, do you still have the ability to give?