Back November I wrote Slacktivism – It’s all like and no action, and it’s good to see some new discussion on this topic; this time on Psychology Today.

It seems that “Research on “slacktivism” reveals that supporting a cause on Facebook actually reduces the odds that we will contribute to it”.

Keep Reading the article based on the research here – and as an organisation think about how you can get those who “like” you or “share” your updates to take more action, to get further involved.

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s