Back November I wrote Slacktivism – It’s all like and no action, and it’s good to see some new discussion on this topic; this time on Psychology Today.
It seems that “Research on “slacktivism” reveals that supporting a cause on Facebook actually reduces the odds that we will contribute to it”.
Keep Reading the article based on the research here – and as an organisation think about how you can get those who “like” you or “share” your updates to take more action, to get further involved.
charitymattersnz.com 