The Great Thinkers’ Guide to Donor Relationships

Great little article, worth a read

“I just wanted to let you know I’ve got a new girlfriend. I’m very excited, because I think she’ll be great for me. When I was prospecting for someone to support me, I asked a lot of girls out, and she’s the one who said yes.

Now that I’ve got her on board, I need to start moving her up the love pyramid right away. I’ll take her out eight or 10 times a year, asking her to pick up the check of course, and after each date I’ll send her a quick email (I’ve already written them all out in advance to save time) thanking her for a good time the night before.

If I do this consistently, I think I can get her to pick up bigger and bigger dinner checks, and after a few years, I’ll have her near the top of the dating pyramid.

Then I’ll pull out all the stops. I’ll send her some real personal letters that I actually signed and quickly ask her to be my lifetime partner by joining my Marriage Society. And then she’ll give me a ton of money and also leave me a big bequest in her will! It’ll be easy, right?

Read the full article

Technology Trends for Nonprofits in 2014

Came across this and thought it was worth sharing – what are your thoughts on the trends, do you see more use of Mobile, Social Media use?

“In 2014, technology will continue to have an even greater impact on nonprofits,” said Mary Beth Westmoreland, Blackbaud’s vice president of product development. “Tremendous opportunities exist for these organizations to use technology to deliver on their missions in a very effective and scalable way, both when engaging with supporters and when managing back-end operations.”

Key Technology Trends to Watch in 2014:

  • Mobile will be even more pervasive:
    Mobile will continue to be an essential part of how nonprofits engage with supporters and expand the reach of their staff.Nearly half of emails are now read on mobile devices. This means having a mobile-friendly approach to engaging donors has never been more important. Mobile devices are quickly becoming the platform of choice for computing and collaboration versus sitting behind a desk, and will change how organizations leverage data and drive mission delivery.

Read the full article