Often we hear great quotes capturing the essence of the message. They are inspiring! They remind us of the important reasons why we work for charity and how we should do it, or how best practice would describe it…
In December I attended The Annual Lectures, where an awesome line-up of speakers was challenged to deliver their message in 30 minutes. This forced them to be to the point. And I heard some great quotes.
“Life is not scripted. Conversations with our donors should not be either.”
A heart-breaking message is hard to capture in a phone script. Sincerity gets lost and it might even result in not taking our donors serious. I love the idea. I love the quote.
Another one of my favourites was mentioned in the same session, by Ken Burnett:
“There are two ‘i’s’ in Fundraising – they should stand for inspiration and innovation, not imitation and irritation.”
Everybody knows what this means and still many of us need to be reminded. That’s why I think this quote is both good and important.
I’ve asked around to fellow fundraisers lately and collected a good list of quotes and one-liners. Enjoy! Please add your own favourite underneath in the comments!
Martin Luther King didn’t get up 50 years ago and say: I have a budget and a plan! – Alan Clayton
If you call yourself Save the Whales, every once in awhile you have to save a whale. – Tom Ahern
The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions. – Donald Calne
It always seems impossible, until it’s done. – Nelson Mandela.
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