For thousands of years, wise people have understood the value of effective listening. For example, Epictetus, the ancient Greek philosopher, said:
We have two ears and one mouth so that we can listen twice as much as we speak.”
Last week, I wrote about the importance of getting out and visiting prospects and donors (“Want to Know the Secret to Raising More Money in 2013?“). Now, I want to suggest that while we should certainly listen with our ears during those visits, we should also “listen” with our eyes.