There’s been recent talk that businesses are abandoning social media, maybe some are, in my view it’s likely to be those that dived in without having any idea on what they wanted to achieve using it.
Don’t let talk of people ditching social media put you off from using it, even if you haven’t gained all you though you may from it, instead look at the way you’re using it – is there anything you can do differently?
Perhaps your feel you don’t have the time being time poor can be a reality, but there’s ways around that.
Something I often suggest to organizations I talk with about using social media is that you don’t need to be on Facebook or Twitter (or any of the other platform) all day everyday. What I suggest is that when you take yourself away from your core work to check emails etc, take an extra couple of minutes to check your social media sites.
When you do it this way you’ll soon find that time isn’t really the issue, it’s more likely you didn’t know what (or how) you wanted to achieve using social media. Would you run an advertisement in the paper if you didn’t know what it’s goal was – no – social media is no different.
Have goals, plans and be part of the online community – talk about your organization yes, don’t only talk about “you”, talk about your donors/supporters. Their stories are likely to gain you more traction than talking about yourself.
If you’re not sure how you can better make use of social media – you’ll find a wealth of information and knowledge online – if in doubt ask, ask and ask some more.