When I received an email from the Green Party asking for support to help end child poverty I first thought what a great idea that the Party had set up a campaign to help, but looking further into the ‘campaign’, I like others, see it as nothing more than a general campaign to raise funds for the Party.
The email talks about child poverty and the need to reduce this, there’s no arguing here on that score, but the email is really only a way for the Party to raise funds for their campaign – It says “We need your support to run a strong campaign that will radically reduce child poverty in New Zealand.”
What does the email say? – Here’s the full text:
Kia ora Graham
Here is your opportunity to help the Green Party create practical and effective solutions to New Zealand’s Child Poverty crisis.
Child poverty in New Zealand has 270,000 young faces.
That’s the official figure of those growing up in poverty. It’s a quarter of our nation’s children.
These are the kids with no school lunch, too hungry to learn. The kids struggling with asthma from living in cold, damp homes. The kids turning up at A&E suffering from Rheumatic Fever and other entirely preventable diseases.
It’s a national scandal, and it needn’t be so.
It is estimated that child poverty costs the country between $6-8 billion dollars every year in lost education opportunities, illness and preventable crime. But it costs us much more than that: it is destroying the hopes, dreams and potential of a whole section of our future generations.
Every child deserves a good life and a fair future. That’s why the Green Party has launched the Take the Step Campaign with the aim of radically reducing child poverty in New Zealand, and we need your donation to help make it a success.
We know that this is a Campaign where success will take a long period of concerted and committed effort.
It demands that the Government takes action now to effectively tackle child poverty. The first step is to win support for our Member’s Bill to create a child payment for all low income families, whether in work or not. In doing we will have begun the process of ensuring that New Zealand can become a great place to grow up for every child.
This is just the start. We need your support to run a strong campaign that will radically reduce child poverty in New Zealand.
Help us get more people advocating for children in poverty among the decision-makers, and to print and post the facts, figures and solutions – so our childrens’ plight is understood more widely than ever before.
I hope I can count on your donation of $25, $50 or whatever you can afford.
We can’t turn away from New Zealand’s children in poverty, and we can’t simply write off those children as somebody else’s problem. And we won’t.
Let’s get stuck in and help them, together.
Green Party Co-leader
When you click the “Donate” link, it takes you direct to a donation page, with no real specifics about the funds and how they’ll be allocated, other than saying “Every child deserves a good life and a fair future. That’s why the Green Party has launched the Take a Step Campaign with the aim of radically reducing child poverty in New Zealand, and we need your donation to help make it a success.”
Nowhere on the donation page can I see that the funds will be tagged specifically for this, there’s no assurance that the funds will not be used for other purposes.
Anyone doing any form of fundraising needs to ensure that they are clear on what the money raised will be used for, how it will be managed and used.
The Green Party would do better with their campaign if they were more specific and perhaps had a separate donation vehicle other than their ‘general’ donate now option.
People will give to a cause if those raising funds are specific about where and how money raised will be managed, than give money that would appear to go into a ‘general’ account.
It seems the Green Party may have missed an opportunity here, and it’s possible that this campaign could have a negative effect on other raising awareness and funds to help in the area of child poverty.