If you’re looking for support, looking for a group to help you grow, help you raise awareness and funds you can’t ignore the power of women.
This article from Reuters shows the power, the influence that women philanthropists have .. you can’t afford not to grow these connections.
(Reuters) – When feminist writer Courtney Martin wanted to raise money to fund research into the future of online feminism, it made sense to turn to other women for funding.
She called in Jacquelyn Zehner, chief executive of Women Moving Millions, a philanthropic organization made up primarily of women who have donated at least $1 million each to women’s causes. Zehner arranged for a conference call with a small group of wealthy women and Martin this spring.
“They responded immediately and enthusiastically,” said Martin. In a month, this audience raised $24,000 to fund the research. For Martin, it was a satisfying and natural extension of some of her earlier activities. In 2006, she created The Secret Society for Creative Philanthropy, an annual gathering that began with a gift of $100 each to 10 friends, with instructions to give it away and then tell how.
Welcome to the world of female philanthropy – it’s not your father’s United Way. “Women are taking ownership,” said Andrea Pactor, associate director of the Women’s Philanthropy Institute at Indiana University, which has found that female-headed households are more likely to give to charity than male-headed households; and that in nearly all income groups women give more than men.
Read the full story here – then think about your organization and how you might be able to connect with women to improve your needs.
Are you taping into the right people, how are you doing it – please share your thoughts/comments.
charitymattersnz.com 