How difficult do you think it is to use social media for your organization?
Some organizations seem to think they need a degree in aeronautics, or have spent a period of time on the space station – or that they need to employee someone to do it for them.
It’s not that difficult, in fact it’s pretty much common sense, getting started is the key – knowing what you have to share and where you want to share it is important, so a strategy is recommended, but then it comes to how you share.
When you’re online it’s important to follow a few ‘rules’ – this article from Social Media Girlfriends is worth a read.
“All You Need to Know About Relationships and Social Media, You Learned on the Playground!”
charitymattersnz.com 
True story. However, couldn’t we argue that even common sense, as a characteristic and even as a necessary trait of business, can be a rare quality?