Food for thought in the article are around
- a damaging post on a lesser known blog site gets picked up by mainstream media. Once damaging material is available online, it becomes difficult to completely remove the material or references to it, leaving your organisation vulnerable to on-going or resurrected attacks years down the track;
- dissatisfied customers engage in digital picketing to criticise, complain or leave negative reviews about your product;
- protestors or activists hijack your organisation’s social media presence and use it to vent their criticisms;
- current or former employees make offensive, derogatory or commercially sensitive remarks via your organisation’s social media channels;
- your website inadvertently publishes or republishes defamatory content, potentially exposing your organisation to unwanted publicity or legal liability; or
- “fans” on your Facebook page post comments about your products, attracting the attention of the Commerce Commission.
Read full article here – Protecting your Online Reputation – Walking the Social Media Tightrope