Some organizations have already discovered that social media is ideally suited to event promotion and fundraising, others are yet to cotton onto the ‘power’ social media can bring their organization.

We do it in real life, we ask our family and friends to help with the work being done to stage an event, to help sell tickets or to help find sponsors; we ask them to share flyers, put posters up in their business and to – spread the word. Why then are we not also asking them to share this same information through social media?

The use of social media is now so widespread that it brings so many opportunities for messages, information to be share – we just need to start doing it.

A few simple things that could be done to help with your next event could be: 


  • When you put information out on your Facebook, Twitter, LinkedIn or other platform – at the same time actively ask your friends, connections, followers to help spread the word – don’t be shy, some will – some won’t, but you will get added benefit, added awareness of your event no matter how many share the information.   
  • Some organizations email their supporters about the event, with a ‘footnote’ asking them to share information, pictures etc with thier online ‘friends’ – I see no problem with this – especially given that those being asked to do it already have some ‘connection’ with the organization so you’re not asking ‘just anybody’ to share it. 
  • Need help with equipment, a venue, product – then again, ask your online connections for help, you could be pleasantly surprised how successful this could be. Instead of spending hours on the phone calling around asking for ‘help’ – you can do the same, with a likely wider reach (and greater success) by asking people who already know what you’re all about doing the ‘asking’ for you.
  • Ask your friends to share other information about the event, there’s no harm asking the to share ‘post event’ information – when you talk about the event and what it achieved, go back to the people who shared, asked for help on your behalf – and let them know how it went, lent them know their support is appreciated – next time you might find you have people knocking on your door asking how they can help. Wouldn’t it be great if half the work toward your next event was already in-train before you even start?  


When is your next event – will you have a social media plan in place to help make it easier for you? 

Have you already used social media to help with an event? 

Please share your experiences.



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