No matter where you ‘share’ your adventures, activities or programme – it pays to have a consistent message, and Lu Esposito of the American Red Cross offers some great tips in  Consistent Messaging Across Channels: The Crawl, Walk, Run Method to Consolidated Marketing.

Let’s face it, most of us working in the non-profit sector in 2012 have a ton of competing priorities, and this mystery of ‘consolidated marketing’ can seem a bit daunting – just another thing to add to your gazillion to-do items.

Consolidating your marketing program does not have to be rocket science. You can take a simple, methodical approach, tailored to your organization and your available resources, to realize significant growth in awareness and donations. You can even manage it without adding another 50 items to your immediate to-do list.

You may be asking why you would need to consolidate your marketing program. It’s really simple:

Consistency + Repetition = Reach and Frequency = Return on Investment

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