The way we all communicate has an effect on people, and the words we use will have different impact, for sometime I’ve suggested to people and organisation not to use the word “just” – it’s a self put down.

Erica Mills of Claxon Marketing in a guest post on Nonprofit Marketing Guide has some other gems of advice … Top 5 Words to Avoid to Achieve Messaging Awesomeness.

Another “Every little bit helps” – this can cut right to the quick with people who give perhaps two dollars – that two dollars to them could be a lot.

Think about the words you’re using, are the creating a pleasant interaction, are they showing you as part of the community, are the inclusive?

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