Recently I posted Could charities be in for a hard time?, and after reading Charitable giving lags economic growth in USA Today, I wondered whether we could be in for a lag in support to charities due to more than disasters, relief appeals.
Sure, in some situations giving does have to take a backseat when times get tough, but at what point when the economy starts picking up do people start to get back to their usual giving again?
It would seem from the ‘report’ that giving is picking up
“67% said they raised more money (43%) or the same amount (24%) in 2010 as they did in 2009. That’s up from 54% in 2009. But it’s well below the “boom years” from 2005 to 2007, when as many as 69% of organizations reported receiving more than the previous year.”
What’s happening in your area:
Is giving picking up?
If it is picking up, how so?
What are your expectations for the next 3-6 months?
It would be interesting to see what your expectations are, yes, depending on where you’re located, the work of your organisation does will have an impact on giving patterns and your expectations of what might or might not happen.
Some people I’ve spoken to are expecting giving to increase, but maybe not until mid way through the year. Some would expect contributions to be about the same as previous years (before the economic slump) and are working on ways to gain new supporters to help lift their “income” to levels prior to the sump and recent global disasters.
I suppose we can only wait and see; but if we’re working for an organisation – we can’t sit on our hands, we need to plan, be proactive and hunt out new supporters, new income streams.
Anyone in the charity sectors knows that when income drops services provided can and do suffer – we need to ensure that all services can be catered for; we can’t let the people, causes supported through the charity sector to suffer too.
What can we do to help lift charity giving?